Department store chain Zara is enriching stores with virtual versions of real fashion models. In 120 flagship stores, customers can view AR inside and outside the stores via the Zara AR app.
Store windows, in-store displays, as well as the shipping boxes for online orders, will display AR content when scanned.
The experience shows AR images of international models posing and speaking in Augmented Reality. After viewing, customers can purchase the ensembles immediately via the app or in the physical stores.
The ‘trigger images’ in Zara’s store windows are designed to attract passersby, with a bold sign inviting them to download the app and check out the experience. Zara has also tried to make it easier for shoppers to install the app by setting up special Wi-Fi networks for stores.