Outdoor billboards, posters, totems, and other forms of static advertising share a common drawback: there is no way to tell if the advertisement is actually working. With interactive AR screens, this is a thing of the past!
Advertising agencies and their clients cannot provide an accurate indication of the number of people who saw the advertisement, or the percentage of them who ultimately took action (walked into a store, placed an online order, etc.). This kind of uncertainty will soon be a thing of the past once people start adopting interactive augmented reality screens that can track analytical data in real time.
What are interactive AR screens?
They look like standard video displays for advertisements, but they are much more than that. In fact, they use Augmented Reality technology to offer people interactive experiences and persuade them to enter a store or visit the company's website.
How does it work?
The augmented reality screen can be programmed to offer passersby interactive experiences, such as:
- Character engagement – a well-known character (cartoon, public figure, or influencer) can move as if it were real. People can stand next to the augmented character to take a photo.
- Interactive games – a useful addition for stores, trade fairs, and other locations. The AR games attract people's interest, create engagement, and build brand awareness. The games can be customized to the specific brand's promotional campaign and always include a number of calls to action.
- information, such as technical details, benefits, promotions, and special offers.
This type of interactive engagement is the right way of retail marketing in this digital age, where the mobile phone is the most used device with which people shop and surf the internet.
Features and benefits of an Augmented Reality display
The displays are capable of capturing and transmitting analytical data in real time. This allows campaign managers to track the success of their ads and make adjustments along the way if they are underperforming.
Some of the key benefits of using AR displays are:
- Increase in the number of shoppers
- Better interaction with non-customers
- Revenue increases
- Increase brand reach and awareness
- Increased customer loyalty
The augmented reality screen will become a popular form of advertising for retail brands that understand that the future of retail lies in personal and interactive experiences for prospects.
Conclusion
Interactive augmented reality displays increase engagement and visitor numbers and generate actual sales conversions.
Want to know more?
Would you like to know more about the possibilities of an AR display for your company? Contact us without obligation!